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Who We Are

OUR STORY

Whatever Man Lifestyle was born from an unforgettable experience on a trip to North America. More specifically, in the famous resort of Whistler, Canada. During our stay there, long-lasting friendships were formed and memories of exciting adventures were made. Snowboarding, skiing, travelling, parties and much more shaped our time there and laid the foundation for the Whatever Man - Lifestyle we want to share with you every day.

Live it. Wear it. Share it.

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WHAT WE STAND FOR

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SUSTAINABILITY

Organic cotton: The materials used are produced sustainably and wherever possible, organic materials are used. Organic cotton requires no harmful chemicals in production and needs less water to grow. Small creatures have more living space, which in turn improves the quality of the soil where the cotton is grown. The materials used correspond to level 3 of the SteP certification by OEKO-Tex.

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LOCAL

Developed and designed in Switzerland: Our designs are born in the heart of Switzerland - in Lucerne. Our different design ideas are put on paper and critically examined before coming to life. We make sure to carefully decide what designs fit to our lifestyle and represent our community. We cultivate the closeness to our communities, so that the Whatever Man lifestyle can be passed on to the next circle of friends, and on to the next, and the next.

Verantwortung

RESPONSIBILITY

Made in Portugal: All our clothing is made in Portugal with fair and controllable production environments. Both the materials and production methods used meet the third (and highest level) of STeP certification from OEKO-Tex. This means that the social responsibility standards as well as the health and safety measures comply with the EU - defined conventions. We are aming to also produce our accessories and headwear in Europe in the future.

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THIS IS US

MICHA KUNZ - Executive Direction, Finances & Project Lead

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What does Whatever Man mean to you? Whatever Man – Lifestyle has moved to the center of my life. Firstly, by living the lifestyle every day to it’s fullest & secondly, by founding and building a company around it (which is f.. way harder than the first point).
Your Whatever Man must-have item?
No way to pick only one item. The Logo Hoodie – a must have for home office & Sunday evenings, Lyocell Shirts – for outdoors & traveling and our special edition White beanie – made for apres ski Apreski.
What inspires you in life?
Powder pillows on the mountain & flying to Las Vegas.
Favourite Whatever Man Adventure?
There’s many but one of them truly goes back to the birth of the brand – our time spent in North America.
You ride your:
Snow - & Surfboard
Most beautiful place you’ve been?
Las Vegas, Mountains, Vancouver Island
What drives you crazy?
Not letting me do what I want
@micha_3_3

Céline Huwiler - Designer

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What does the Whatever Man mean to you? Community, inspiring people with the same mindset and interests — and of course a place where I can live out all my creative ideas without limits.
Your Whatever Man Go-To? And/Or Favourite Whatever Man Adventure?
Everything fluffy, oversized, and cozy. And honestly, I’m always in for any adventure :)
Secret talent / hidden skill:
Losing my bank card almost every two months… oopsi 🌚
One thing that always makes you smile:
Good waves, dogs, sunsets, snow, and mountains.
Your ride:
Surfboard, snowboard, skateboard.
Where do you feel most alive?
Riding any kind of board and drawing.
The last thing you geeked out about:
Being part of the Whatever Man family and working my absolute dream job.
Your soundtrack:
Punk Rock
@wakandelsol

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Adele - Head of Marketing

Lifestyle Activities: Anything in nature that gets me out of my comfort zone & is good for my soul. Snowboarding, hiking, MTB, Yoga, lake time... whatever.

Why Whatever Man?
These guys just got it right. Their products, their values, the community they built … their approach to life. It’s so much more than another clothing brand – it's the Whatever Man lifestyle. You gotta live it, wear it, share it ;)

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Anja - Community & Content Manager

Lifestyle Activities: Adventures, Skitouring, Hiking, Photography, Vanlife
Why Whatever Man?
Why not Whatever Woman?

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Saroscha - Store Manager Ruswil

Lifestyle Activities: In winter, my snowboard is my trusty companion. Otherwise, I love trying out new things; for a few months now, I've gotten into paddling and jogging. The main thing is staying active with good people by my side.

Why Whatever Man?
A brand with awesome goals! What makes it special for me is the great team and the entire community. Thirsty for beers and good times only!

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Cyrill - Finance & Organisation

Lifestyle Activities: In the summer I’m out with the MTB or on foot with my backpack and my tent. In the winter you’ll find me on my touring skis. The main thing: outdoors!
Why Whatever Man?
Family matter = inheritance matter?! The clothes, the people and the lifestyle help me not to lose connection to my roots.