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Who We Are


Whatever Man Lifestyle was born from an unforgettable experience on a trip to North America. More specifically, in the famous resort of Whistler, Canada. During our stay there, long-lasting friendships were formed and memories of exciting adventures were made. Snowboarding, skiing, travelling, parties and much more shaped our time there and laid the foundation for the Whatever Man - Lifestyle we want to share with you every day.

Live it. Wear it. Share it.

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Nachhaltige Entwicklung


Organic cotton: The materials used are produced sustainably and wherever possible, organic materials are used. Organic cotton requires no harmful chemicals in production and needs less water to grow. Small creatures have more living space, which in turn improves the quality of the soil where the cotton is grown. The materials used correspond to level 3 of the SteP certification by OEKO-Tex.

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Developed and designed in Switzerland: Our designs are born in the heart of Switzerland - in Lucerne. Our different design ideas are put on paper and critically examined before coming to life. We make sure to carefully decide what designs fit to our lifestyle and represent our community. We cultivate the closeness to our communities, so that the Whatever Man lifestyle can be passed on to the next circle of friends, and on to the next, and the next.



Made in Portugal: All our clothing is made in Portugal with fair and controllable production environments. Both the materials and production methods used meet the third (and highest level) of STeP certification from OEKO-Tex. This means that the social responsibility standards as well as the health and safety measures comply with the EU - defined conventions. We are aming to also produce our accessories and headwear in Europe in the future.

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MICHA KUNZ - Management & Finance

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What does Whatever Man mean to you? Whatever Man – Lifestyle has moved to the center of my life. Firstly, by living the lifestyle every day to it’s fullest & secondly, by founding and building a company around it (which is f.. way harder than the first point).
Your Whatever Man must-have item?
No way to pick only one item. The Logo Hoodie – a must have for home office & Sunday evenings, Lyocell Shirts – for outdoors & traveling and our special edition White beanie – made for apres ski Apreski.
What inspires you in life?
Powder pillows on the mountain & flying to Las Vegas.
Favourite Whatever Man Adventure?
There’s many but one of them truly goes back to the birth of the brand – our time spent in North America.
You ride your:
Snow - & Surfboard
Most beautiful place you’ve been?
Las Vegas, Mountains, Vancouver Island
What drives you crazy?
Not letting me do what I want

UELI SCHMIDLI - Marketing & Sales

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What does Whatever Man mean to you? Life. Living the lifestyle and working with likeminded people. This is fulfilling and means incredibly much to me.
Your favourite quote?
“Only a dead fish goes with the flow.”
What inspires you in life?
To be in the mountains with good company... maybe including waking up in a sleeping bag next to your closest people.
Favourite Whatever Man Adventure? The trip of a Lifetime with Twista Cru, Snowboarding and Roadtrippin through North America. Meeting new people, going snowboarding a lot and just living life to the fullest. What I experienced on this trip I will never forget, incredible! Thanks Twista Cru <3
Favourite Tune?
Rüfüs Du Sol – Alive

JANNIS GEISSELER - Creative Direction & Product Development

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What does whatever man mean to you? It's a very intense hobby! For me it Whatever Man Lifestyle means spending good times with good people and having unforgettable adventures together... And these adventures become the biggest inspirations for my work at Whatever Man.
Favourite Whatever Man Adventure? Definitely the trip through America and Canada with all my best friends where the foundation for Whatever Man Lifestyle was laid. Wild, free and thirsty for beers. It was an incredible time and maybe the best of my life so far.
You ride your: gravel bike in the summer and when it gets dirty my mountain bike. In the winter I ride my splitboard away from the overcrowded ski resorts. Yes, we earn our turn!
Favourite Tune? The choice is endless but “What It's Like” by Everlast and “Worst Comes To Worst” by Dilated Peoples have probably been my most loyal companions through the years.
Most beautiful place you’ve been? Somewhere in nature in a sleeping bag under the night sky.
One day I would like to be?
Back in New Zealand or Alaska to experience the endless wild nature.... maybe with my own family and the little ones.
Your favourite quote? “Our lives have become digital. Our friends, now virtual. And anything you could ever wanna know is just a click away. Experiencing the world through secondhand information isn't enough. If we want authenticity, we have to initiate it. We will never know our full potential unless we push ourselves to find it. It's this self-discovery that inevitably takes us to the wildest places on earth.” Thanks Travis Rice for these words.


Adele - Marketing & Sales

Lifestyle Activities: Anything in nature that gets me out of my comfort zone & is good for my soul. Snowboarding, hiking, MTB, Yoga, lake time... whatever.

Why Whatever Man?
These guys just got it right. Their products, their values, the community they built … their approach to life. It’s so much more than another clothing brand – it's the Whatever Man lifestyle. You gotta live it, wear it, share it ;)

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LENA - Events & Marketing

Lifestyle Activities: I love to ride my racing bike and explore nature. Yoga brings me peace and balance. In summer, a swim in cold water is the best way to keep a cool head.

Why Whatever Man?
Comfortable clothes that give you a community feel and are produced in a sustainable and fair way, what more could you ask for!

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Lisa - Store Manager & Logistics

Lifestyle Activities: Whether wakesurfing on Lake Lucerne or longboarding in the Atlantic, water is my favorite element. I when winter comes and I can give my skis free rein on and off slope. From spring to late summer, my camper is my faithful companion and we discover new places and landscapes together with family and friends. And I like to be in good company where in one case or another a beer is never missing.

Why Whatever Man?
Because it is not only a brand, but a lifestyle. Whatever Man brings young and old generations together and especially gives our village a great community. So live it, wear it, share it.

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Saroscha - Store Manager Luzern

Lifestyle Activities: In winter, my snowboard is my trusty companion. Otherwise, I love trying out new things; for a few months now, I've gotten into paddling and jogging. The main thing is staying active with good people by my side.

Why Whatever Man?
A brand with awesome goals! What makes it special for me is the great team and the entire community. Thirsty for beers and good times only!


Anja - Community Manager

Lifestyle Activities: Adventures, Skitouring, Hiking, Photography, Vanlife
Why Whatever Man?
Why not Whatever Woman?

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Cyrill - Finance & Organisation

Lifestyle Activities: In the summer I’m out with the MTB or on foot with my backpack and my tent. In the winter you’ll find me on my touring skis. The main thing: outdoors!
Why Whatever Man?
Family matter = inheritance matter?! The clothes, the people and the lifestyle help me not to lose connection to my roots.

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Sibylle - Admin Support

Lifestyle Activities: You’ll find me hiking in the Swiss mountains discovering new places and fueling up on good energy. In the winter we’ll meet each other snowboarding or skiing!
Why Whatever Man?
Sustainability is an important value for our future, which is why Whatever Man lies close to my heart. Locally developed, fairly produced, high wear comfort and nice designs... these are just some of the many characteristics that make me a Whatever Man fan.

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Gabriel - Digital Support

Lifestyle Activities: Mountain bike und race bike

Why Whatever Man?:
A great mindset regarding sustainable products and production combined with a cool, modern and natural style.

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Yannick - Design Support

Lifestyle Activities: There's almost no sport activity you can't motivate me to do. In the summer I love to MTB, play tennis, soccer and spikeball. In winter you'll usually see me on skis and since last winter I've been trying my hand at snowboarding.
Why Whatever Man?
Great clothes and absolutely great people. I'm fascinated by the project these guys set up. To be a part of it makes me proud and fills me with a lot of joy.