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Lifestyle

Whatever Man - Lifestyle is all about enjoying exciting times in nature with friends. Our lifestyle is characterised by motivating experiences, especially in the mountains, where you can get away from the intense daily routine to relax and explore. Our passion for freestyle and outdoor sports is at the heart of everything we do and is the core which is passed on through our friendships. Our designs are inspired by our experiences and we represent this lifestyle through our clothing in everyday life. The beginning of it all is in the heart of Switzerland - in Lucerne, which is also the home of our designs. Nature deserves the utmost respect and to be treated with the greatest care and responsibility. That is why we use organic cotton. We also believe in responsible production with fair conditions and where attentiveness to sustainability is certified.

„KEEP CLOSE TO NATURE’S HEART… AND BREAK CLEAR AWAY, ONCE IN A WHILE, AND CLIMB A MOUNTAIN OR SPEND A WEEK IN THE WOODS.

WASH YOUR SPIRIT CLEAN.“

John Muir

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Our Values

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SUSTAINABILITY

Organic cotton: The materials used are produced sustainably and wherever possible, organic materials are used. Organic cotton requires no harmful chemicals in production and needs less water to grow. Small creatures have more living space, which in turn improves the quality of the soil where the cotton is grown.
The materials used correspond to level 3 of the SteP certification by OEKO-Tex.

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LOCAL

Developed and designed in Switzerland: Our designs are born in the heart of Switzerland - in Lucerne. Our different design ideas are put on paper and critically examined before coming to life. We make sure to carefully decide what designs fit to our lifestyle and represent our community. We cultivate the closeness to our communities, so that the Whatever Man lifestyle can be passed on to the next circle of friends, and on to the next, and the next.

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RESPONSIBILITY

Made in Portugal: All our clothing is made in Portugal with fair and controllable production environments. Both the materials and production methods used meet the third (and highest level) of STeP certification from OEKO-Tex. This means that the social responsibility standards as well as the health and safety measures comply with the EU - defined conventions. We are aming to also produce our accessories and headware in Europe in the future.

Live it. Wear it. Share it.

Whatever Man - Lifestyle

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Our Story

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ORIGIN

The Whatever Man - Lifestyle was born from an unforgettable experience on a trip to North America. More specifically, in the famous resort of Whistler, Canada. During our stay there, long-lasting friendships were formed and memories of exciting adventures were made. Snowboarding, skiing, travelling, parties and much more shaped our time there and laid the foundation for the Whatever Man - Lifestyle we want to share with you every day.

Every sunset is an opportunity to reset.

Richie Norton