PARTNERSHIP I ACE CAFE LUZERN

Some partnerships happen because they make sense on paper. Others happen because the people behind them share the exact same values. Our new partnership with Ace Cafe Luzern clearly belongs in the second category.

For years, the Ace Cafe has been creating a space with the scent of freedom in the air, bringing people together over soul food, barista coffee, motor culture, classic cars, adventure, and genuine connections. In a world that is becoming increasingly digital, fast-paced, and interchangeable, Ace Cafe stands for the analog – for honest conversations, craftsmanship, community, and experiences that happen offline. These are values that are also deeply rooted at Whatever Man. That’s why we are absolutely stoked to be moving forward as the official merch and lifestyle partner of Ace Cafe Luzern.

Our shared history already began back in 2021 with the Wild & Free collection. What started as a joint project back then quickly showed that we are connected by far more than just a love for good design. We share a passion for high-quality products, thoughtful concepts, and experiences that bring people together.

Today, we are opening the next chapter together. Together, we are developing a new generation of Ace Cafe merchandise – produced in Portugal from brushed organic cotton and manufactured under fair European working conditions. The result is products that don't just look good, but also win you over with exceptional comfort, high quality, and a long lifespan.

For us, merch should be more than just a logo on a t-shirt. It should be something you actually love to wear – on a motorcycle, in the mountains, at the café, or around a campfire. It is exactly this philosophy that is reflected in this partnership.

The new collection is an exciting part of this collaboration – but it’s only the beginning.

In the future, you’ll experience Whatever Man and the Ace Cafe across a wide range of touchpoints. From community events and special projects to shared experiences that bring our two worlds together.

The first opportunity for this is already happening this Sunday at the Flohmi (flea market) at Ace Cafe Luzern. Swing by, browse through the stalls, meet like-minded people, and spend a relaxed day with the community.

And that is just the start.

Keep your eyes peeled for a "Save the Date" coming out very soon. A special event awaits you in October that you definitely won’t want to miss.

Because in the end, this partnership isn’t really about merchandise. It’s about creating experiences. Sharing stories. Chasing adventures. Staying grounded. Choosing quality over quantity. And building communities around the things that truly matter. We are proud to be part of the Ace Cafe family and can't wait for everything that lies ahead.

See you soon.